Public relations plays a vital role for many companies, organizations, and even individuals such as celebrities and politicians. The general goal of a public relations professional is to develop and cultivate positive relationships with the client’s public and maintain a favorable image for the client. In the past this role typically involved merely handling the [...]
Do you worry about certain behaviors among your most important audiences because those behaviors are crucial to achieving your organization’s objectives? If your answer is yes, you need public relations. The payoff? When those audiences do what you want them to do, achieving your organizational objectives gets a lot easier. That’s why this article is [...]
Malaysia’s Premier Cybercity – The City of Cyberjaya unveils it own community IPTV channel. It is called Cyberjaya TV. It is an original IPTV channel with first time airing content that showcases why foreign direct investment chooses Cyberjaya, Malaysia as their preferred “Silicon Valley” in Asia. The existence of Cyberjaya TV is brought to life [...]
Here are seven steps for a do-it-yourself PR program: 1. Create a media list. A media list consists of publications to submit press releases and bylined articles. It will include local newspapers, regional business journals and national trade publications related to both your industry and target markets. Go to your local public library and find [...]
The only major purpose why businesses invest in color newsletter printing is to do a little advertising and some public relations work. The problem is, only a few people in business really succeed in doing their “AD and P.R.” newsletters correctly. Most other businesses don’t really understand how those business newsletters works, and their color [...]
The day of a public relations professional is full of writing — media releases, memos to colleagues and bosses, critical communications with clients, advertising copy, brochures, reports, social networking, emails, phone messages, ad abundum. So much of our success is simply determined by how well we clearly communicate, that we owe it to ourselves and [...]
Your business card can be the most valuable marketing tool that you have. Acting as a mini poster in a sense, your card can be left in the hands of thousands of contacts. Potential customers and would be associates can hold onto your personal contact information and refer to it whenever they need your service [...]
Whether the bid request is an RFP (Request for Proposal) or an RFQ (Request for Qualifications) there are top secrets for using strategy and PR in your response. Here’s a method for putting the top secret PR and strategic marketing methods into play in your RFP proposal response. Be a Sleuth. Identify Problems and Concerns [...]
Negotiation is a mental and emotional game. Much of the result is dependent on the emotional strengths and vulnerabilities of the parties and, of course, their skills at capitalizing on these strengths and vulnerabilities. I will discuss six key vulnerabilities to be aware of in negotiation. Vulnerability Number 1: Fear There is an old Chinese [...]
It is the main role of the Public relations firm or PR agency to influence the publics perception in a positive manner by projecting an image that is exceptionally good and accurate. This can be brought about using different applications or by running a single announcement, depending on the needs of your company. So it [...]
Public Relations is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics- Institute of Public Relations, USA A public relations officer (PRO) also known as Media Specialist, is the spokesperson of a company or any organization. The role of a public relations officer is to convey [...]
Graduating from college is a joyous occasion and is followed by the sharp determination to “get out there and do great things.” Well, in reality, employers expect you to have experience before they will hire you. Then you ask yourself, “How can I gain experience if no one will hire me?” Preferably, you should try [...]
With the stock market performing well and the financial reform bill behind us, financial services firms are once again increasing their marketing communications budgets – much to the delight of Public Relations Companies/Agencies everywhere. Why? A couple of reasons. First, they need to rebuild their credibility and regain the trust of their customer base. This [...]
What is good PR? 1.Good PR is telling the client what they need to hear instead of what they want to hear. Good PR recognizes that the best “PR strategy” needs to be followed-up with the client’s good products/services or else it’s all a vain and wasted effort that harms everyone’s reputation. 2.Good PR is [...]
We all want recognition and we’ve learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy. An item or project is newsworthy when it is unique, timely, is relevant to an issue or ties [...]
How do you find a PR professional that the media will listen to? How do you go about choosing a good PR professional or company? There are many businesses that are in the dark about what makes a good PR professional simply because they are also in the dark about what constitutes effective PR. Whether [...]
If your business is small, that does not mean that you can afford to lose client. And – unfortunately – one bad blog comment or forum post that has managed to rank Google page 1 for the name of your brand (product, service, etc.) can seriously damage your sales. But what if my market is [...]
A brand is often associated with a logo, tagline, color and graphic elements, but it is much more than that. It is the customer experience associated with the brand, and it is the value gained by associating with the brand. The brand delivers on those expectations and therefore becomes memorable and recognizable. Branding elements include: [...]
