Writing – Communicating effectively in writing as appropriate for the needs of the audience. Critical Thinking – Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Reading Comprehension – Understanding written sentences and paragraphs in work related documents. Active Listening – Giving full attention to what [...]
English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Sales and [...]
Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders’ reports. Respond to requests for information from the media or designate another appropriate spokesperson or information source. Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups. Plan and direct development and communication of informational [...]
Looking to enter the world of public relations? Get ready to shatter some popular myths. Many people (maybe even your boss) don’t know the difference between advertising and PR. In advertising, you can use a lot of over the edge techniques. But PR requires a little more restraint. Think of advertising as your brother. He’s [...]
