The existence of Cyberjaya TV is brought to life through a series of television commercials on CNBC, MSNBC, FOX NEWS, & TV GUIDE, currently in progress now in North America. Concurrently, an online campaign is also in progress on YouTube, Yahoo, Daily Motion, and other video sharing sites that command 89% of all online video viewers. LIVE BROADCAST of the channel is broadcast on Cyberjaya TV and simultaneously through a network of 11 sites owned and operated by Cuzzy Media Network. These 11 sites are: Total Football Madness, Extreme Broadband Broadcast (XBB.TV), Camera Review, 10 Free Host, Public Relations, Advertising Agency, Corporate Videos, Web Design, WordPress Rating Plugin, English Premier League, and www.cuzzy.com.

Cyberjaya TV is of service to the Cyberjaya Community in the form of being a voice for the community and at the same time provide in-depth real-time information about the inner workings (Live, Study, Work & Play) of Cyberjaya. Cyberjaya is a very fast-growing community of multinational corporate citizens working alongside the domestics’ best of the best. They are trade reference for future companies who wish to set up shop there. Cuzzy Media Network is one such company. It has been 13 successful years now and it has been operating from the city of Cyberjaya almost right from the beginning. The city of Cyberjaya’s ecosystem has been catalytic for business. Companies like Cuzzy Media Network and about 468 others are a testament to its success.

Cyberjaya TV also showcases that “Cyberians” have taken the lead as an example for other communities in Malaysia and internationally on how to harvest opportunities from a knowledge-based economy as a critical source of new economic growth.

At beginning of the year, Cyberview Sdn. Bhd. was highlighted in the article, “Cyberjaya, the self sustaining city that is set to boom (The Edge, Monday, 3 January 2011 – Business & Finance – Page: 28) By: Laura Lee.” In 2010, Cyberjaya received RM3.19 billion in investments, which is a considerable increase from the RM1.29 billion received in 2009.

This entire IPTV combined traditional media hybrid campaign is the brainchild of Cuzzy Media Network an established converged media specialist in a venture with the landowner of Cyberjaya,Cyberview Sdn. Bhd. Cyberview Sdn. Bhd. is tasked with masterminding the success of Cyberjaya as Malaysia’s Premier Cybercity. Cuzzy Media is MSC Status company with its headquarters in Cyberjaya.

Contacts

Cuzzy Media Network
Jeffrey Paul Raj, +6012 2956560
or +603 83193600

1. Create a media list.

A media list consists of publications to submit press releases and bylined articles. It will include local newspapers, regional business journals and national trade publications related to both your industry and target markets. Go to your local public library and find the Bacon’s PR directories. There are three separate directories for magazines, newspapers and e-zines.

By looking in the alphabetical index of the magazine directory, you will find the proper section with magazines titled according to your interest. However, you still need to read the profile of the magazine; for example, a magazine starting with the word “security” could refer to personal safety or economics.

Then, note the circulation of the selected magazines, generally between 10,000 and 100,000 are the best for a new PR program. For smaller publications (about 10,000 to 50,000), record the contact information for the editor-in-chief. For larger ones, try to find the beat reporter for your industry.

For the Bacon newspaper directory, you need to look for publications in your geographical area, most likely the County where you work. All local daily and regional business publications should be included.

The e-zine Bacon’s directory probably overlaps with the print publications, but if you find new independent websites, you should include them, too.

Your final media list should contain around 40-to-50 publications and include circulation, mailing address, editorial contacts and their corresponding phone numbers and emails.

2. Create a press release

First, you need to brainstorm with your staff to find a newsworthy angle. This may consist of a local news hook (e.g., Greenwich Church Sends Delegation to Rebuild Home on the Gulf Coast) or a reframing of your company services (e.g., Yacht Company Offers Deluxe Package for Corporate Clients.)

Once you have a topic, write a short headline, and reiterate the headline in the first paragraph. The second paragraph should provide the most newsworthy material, and the third paragraph should contain a quote from your CEO.

When writing a press release, remember the inverted pyramid structure. The most newsworthy material goes up front with background and supporting materials at the end. All writing should be succinct and factual except for the quotation, where it’s okay to include a bit of enthusiasm. However, the quote should not contain new information but react to previously stated facts.

The end of the press release should contain a “boilerplate.” This is a one- or two-paragraph description of your company and is headlined, “About [Your Company].” The same boilerplate should be used in every press release.

The length of the press release should be two pages at the most.

3. Pitch your press release

Using the information provided in your media list, contact the editors and ask for permission to send your press release. This will avoid cold emails or mass distribution, a near certainty for rejection. Remember editors can receive around 300 press releases per day. At least if you speak to them first, they will be expecting your press release.

Then, you need to follow up about every week asking if they have read your release. Generally, the answer will be no because they are so busy; thus, after two or three follow-up calls, ask to review the press release on the phone. Give editors the exact time of transmission so they can easily find the release. Then, if they accept your release, make sure to follow up and get the appropriate issue to confirm publication.

Generally, graphic support for your release will increase the likelihood of publication. Also, you need to find ways to avoid voice mail, perhaps just through sheer persistence. The idea is to build a relationship with the editor through a series of phone calls.

4. Write a bylined article

Bylined articles are different from press releases. First of all, they must be exclusive to just one publication. They are written more in an essay format with an introduction, subheads and a conclusion. Bylined articles should be vendor-neutral; they should not directly mention your company. However, it’s okay to recommend general features, especially if those features happen to be provided by your firm.

Bylined articles are generally about 750 to 2,000 words long (a few pages) and discuss an issue of interest to the readers, positioning the writer as an expert on that issue.

5. Pitch your bylined article

The best way to pitch a bylined article starts even before you write it. You should first review the editorial calendars of the magazines on your media list. These calendars list the topics the magazine will focus on for each monthly issue and can generally be found on the magazine’s website. When you find an appropriate topic in the editorial calendar, contact the editor and ask if you can write an outline of the article for review. By requesting to write an outline first, you determine whether editors are interested in your topic, and you eliminate inappropriate subjects. And if editors are interested in the topic of your outline, they are generally more likely to publish the final piece. Generally, you need to pitch your article at least two months in advance of the issue date provided in the editorial calendar.

The follow-up process for the bylined article is similar to the one for a press release as mentioned above. For graphic support, a head shot of the writer is generally appropriate.

Also, the publication of the bylined article is not the end of the story. Published bylined articles should be transformed into reprints. Reprints are not copies; they are a special PR format with the published article presented in a pleasing layout without any ads, and a banner of the publication going across the top of the page. They should be on glossy paper to create a pleasing effect. Generally, you need copyright permission from the publication to create reprints. Often, they will have an internal department devoted solely to that function.

Some PR experts believe the reprint is even more valuable for marketing purposes than publication of the article in the first place.

6. Repeat the process

Press releases can be submitted about every eight weeks. Magazines don’t like to publish a lot of articles all from the same company, so you need to rest your editorial relationships. Bylined articles can be repeated once every couple of months, but you should try to diversify the magazines selected.

7. Future steps

As you accumulate press releases and bylined articles, you will want to create a press kit. This will also include other items such as company brochures, tri-folds and marketing documents. Ideally, the kit cover should be customized and glossy with two internal pockets and a slit for your business card.

Other more advanced PR programs include researching conferences for a speaking engagement, pursuing online public relations, creation of quarterly newsletters, etc. But a media list, press releases and bylined articles represent the heart of any PR program.

Credit to: http://www.buzzle.com

• Standard professional layouts – You should also pay attention to your actual layout. You might think that using the “canned” newsletter template in your word processor is enough, but in reality that is not actually advisable. A truly professional AD and P.R. newsletter should always use standard professional layouts with multiple columns for them to really look good and do their job well. So try to download professional newsletter templates online if you can.

• The correct newsletter elements – In creating your AD and P.R. newsletters you should also remember to have the different important and correct newsletter elements present. Without these content, your newsletter will just be just another kind of newsletter and not the great business newsletter for advertising and public relations. Below are the different elements that you will need to make your newsletter a real AD and P.R. newsletter.

o Advertising feature – Of course, you should have at least one advertising feature for any of your products. This can be a news article about the innovations in your products, or it can also be a review feature article from customers and patrons.

o P.R. features – You will also need a public relations feature that helps you uplift and maintain the good reputation of your business. This can be news about the charity work your business participates in, or it can about an award or a business milestone that your company has achieved. Anything that gives your business a positive light should work well.

o News – Actual news is also important in your newsletter, simply because it is a newsletter after all. Any kind of business news, or even national news that affects your business or project are ideal material for business newsletters.

o Reader value content – Finally, do not forget to actually add some reader value content. If your business newsletter is all about praises and good news, then (more likely than not), people won’t take it seriously. But if you add in content of value to them, such as tutorials, reviews, statistics, comparisons etc. they are more likely to enjoy and get entertained with your newsletters. This is an important element that makes newsletters succeed in business. So you should never forget to add this on yours.

Great! So that is how you do your AD and P.R. newsletters properly. Hopefully with these expert tips, you’ll have an easy time developing those business newsletters. Good luck!

So much of our success is simply determined by how well we clearly communicate, that we owe it to ourselves and our readers to buff up our abilities, preferably with minimum pain and maximum gain.

Here are six sure-fire ways to liven up your PR copy and keep your reader engaged. Even better, not a single writing suggestion mentions the words grammar, spelling or punctuation!

Tip 1) Use resonant flesh-and-blood characters rather than boring old nouns. If I was writing a memo about sales, my characters would be clients and customers, rather than projections and results.

Tip 2) Use action words that propel your readers along. We love to see verbs that power us visually from one place to another, rather than just sit there.

Tip 3) Perform the 8-word test. Keep your characters and actions within 8 words of each other, so your reader can easily follow who is doing what. The fewer words between the nouns and verbs the better.

Tip 4) Link complex sentences and phrases with connectors to help your reader navigate through the text. Good connecter words, for example, are however, because of this, therefore, thus, and so on.

Tip 5) Lead your readers from old information (first) to new information (second). Establish common ground in your message development, gently nudging your audience from comfortable familiar territory into the strange and new.

Tip 6) Use the Problem-Solution-Action paradigm. One of the most common writing complaints I hear from my students is they don’t know where to begin. If you start with a problem statement, followed by a solution proposal, and wrapped it up with an action plan, a memo can write itself!

There you go — give the tips a try your next time writing an email, and see if your message doesn’t come through easier and more effective.

Be sure to watch the video below to see the writing tips at play.

Credit to: http://www.aboutpublicrelations.net

Keep Cards Current and Fresh

The value of a crisp and accurate business card is well worth the cost of reprinting. Whenever your personal or contact information changes, you need to print new cards. Writing corrections by hand seems cheap and sloppy, two impressions you do not want to give. Furthermore, if you have not created and printed a fresh business card in the last year, it is probably time to print some new ones. Change up your design a bit to incorporate current trends to avoid appearing outdated try visiting online printing company.

Honor Business Cards

Dirty, bent, or marked up business cards are never acceptable to give away. In order to keep your cards tidy, use a business card case. There are many options for cases so you can pick one that is your own style. Always keep plenty of cards in your case and other convenient places so that you will never be caught without one. Also, be sure to place associates’ business cards in a holder when handed to you. Respect other’s business cards and they will respect yours.

Be Ready

You never know when you will run into a person that needs your product or service. Since you always have cards with you to pass out, make sure that you do in fact pass them out. Networking events are a given for business card exchange. Also give your hairdresser, doctor, grocer, child’s coach, and dentist your business card. When you meet anyone that seems interested, you will always want to be sure to have a business card ready to hand out.
Place Cards Strategically
Bulletin boards are located in businesses for the purpose of exchanging information. Place your card on the boards where your target customers will be. Also, ask to place a stack of your business cards with other businesses that are related to yours but not competing.
Mail Business Cards
Anytime you send a letter, thank you note, or any correspondence, include your business card. If you are sending a letter to a customer who you know is pleased with you, send them several cards so that they can share with their friends. You can encourage them by offering a free gift for every referral that makes a purchase.

Your business card has a great deal of potential for marketing now and in the future. The more people who have your card, the more potential you have for growing your customer base. So never be shy about distributing your business card; always be ready with a handful where ever you go for maximum networking potential.