Disruptive technologies are positively impacting the world in which we live, creating new wealth and reshaping economic and social policy. Having clear messages and public relations programs in place that enable technologists, scientists and other experts to distinctly articulate their vision can not only help them become industry leaders and advance their technologies, but provides [...]
If you’re pitching stories about your company to the media, but photos are an afterthought, you could be missing fabulous opportunities for publicity. Journalists say a good photo can move your article from the back of a magazine to the front. Photos can be the deciding factor when you’re pitching a story idea. An editor [...]
It’s nearly January, and in just a few short months, commencement speakers across the nation will be addressing thousands of students who are entering the “real world.” For the public relations profession, this means that a new crop of bright, young practitioners who are eager to prove themselves are about to enter the marketplace. These [...]
Customer service is hot. Loyalty is hot. ROI is sizzling hot. Junior subordinates calling the media is not. Public relations is all about influencing audiences. When performed aptly, public relations can be an organization’s most value resource for building brand value, maintaining vitality, and establishing credibility. Over the past decade the PR industry pedestal has [...]
The business of building and maintaining positive public perception rests on the fundamental pillar of Passion with Purpose. This article attempts to decipher the elements that go into the making of a successful public relations agency. The Power of Passion Passion is an extraordinarily powerful spring. Without it religion, history, romance, and art are useless. [...]
During the boom years, high-level public relations representation was highly sought after by companies of all sizes. When the economic downturn hit and executives toiled with last-straw strategies and tactics for identifying hidden profit opportunities, public relations professionals saw their share of pink slips. Now, as the economy continues to rebound, PR is once again [...]
What you don’t know about PR can hurt you, and hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money’s worth. Instead, pursue public relations that does nothing less than alter individual perception and lead [...]
It used to be the case that specialist crisis public relations consultants were employed and deployed by corporates and government agencies to manage any disastrous PR (more accurately, damning media coverage) that accompanied client malpractice or scandal. Now, public relations consultants themselves are increasingly being ‘outed’ as the perpetrators of the catastrophic errors of judgment [...]
While judging a public relations campaign competition, I was struck by the blandness of objectives: “Establishing company X as an industry leader”; “Positioning company X’s president as an industry spokesperson”; “Increasing awareness”; or “Generating coverage in top-tier media outlets.” If television-show host Anne Robinson had judged these award entries, she would have labeled their objectives [...]
What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in. When thinking of [...]
If you are asked to distinguish between Marketing and Public Relations, you all think you know the difference between marketing and public relations. But if you are asked the precise difference, you will be speechless or you would have very few things to say and make the distinction clearer. This is because these two terms [...]
What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts, then creates, changes or reinforces public opinion by reaching, persuading and moving-to-action the very people whose behaviors affect the organization? I call it public relations, and clearly a [...]
By now, can we all agree that Internet-enabled, networked audiences will force change upon the communications industry whether the participants like it or not? If you don’t agree, skip the rest of this article. For the rest of you, let’s discuss the six tools of an effective online communications strategy. This strategy assumes two key [...]
I happen to think most entrepreneurs (including artists and writers), small business owners and directors of nonprofits can be effective PR pros without hiring others to do the work for them. However, there are times and reasons to hire outsiders. One reason may be that you’ve got the personality of an eggplant. Or, you’re already [...]
Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline. Yet, some public relations people manage to go through their entire career without a firm grasp of what public relations is all about. Their [...]
The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company. PR practitioners are aware of how best to carry this out when dealing [...]
