Once upon a time, a former CBS newsman devised a new strategy for telling a company’s story: classic storytelling. Robbie Vorhaus founded his own Public Relations firm based on this principle. He shares the story of how it works in this interview with About Public Relations. APR: Exactly how does storytelling relate to PR? Robbie [...]
Well developed press materials can be a powerful part of a firm’s total public relations program. They get information on the company’s product developments, services, personnel changes, and financial reports where they will do the most good … to the pertinent publications and on target e-zines. Knowing this, it’s appalling that news releases, the most [...]
For young people who have decided that a career in public relations will be their Latte Grande in life, here are four situations in which you do not want to find yourself: 1. You confuse the basic function of public relations with sub-parts that make up the whole like publicity, crisis management or employee communications. [...]
To have a chrystal clear understanding of what public relations is one might recall the fairytale phrase ‘mirror, mirror on the wall, who’s the fairest of them all’. The role of public relations has always been to present products and services in the most favorable light. In this modern age, public relations has become the [...]
It’s not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY want for their money is visible, end-game change. This is especially true in public relations where clients often second-guess careful plans for achieving [...]
So, what IS a public relations bullseye? The public relations professional must modify somebody’s behavior if he or she is to hit that bullseye and earn a paycheck – everything else is a means to that end. Here’s why. In public relations, a bullseye can mean survival when it successfully changes the perceptions and, hence, [...]
DM: Has the uncertainty of the economy affected PR? If so how? If not why? About PR: It’s in times of uncertainty and ambiguity that good PR becomes ever more critical, doesn’t it? CEO’s have seen the studies that show outreach cuts (e.g., PR, marketing, ads) can cost much more than they save. The large [...]
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. Only requirement: you must use the Robert A. Kelly byline and resource box. Word count is 1180 including guidelines and box. Robert A. Kelly © 2006. Public Relations Success Starts Here For discerning business, non-profit and association [...]
Public relations plays a vital role for many companies, organizations, and even individuals such as celebrities and politicians. The general goal of a public relations professional is to develop and cultivate positive relationships with the client’s public and maintain a favorable image for the client. In the past this role typically involved merely handling the [...]
I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they’re planning to spend on public relations, and the achievement of their organizational objectives. We can save a lot of time, you and I, if we can agree on one point: I believe that deep down [...]
Usually public relations professionals have two goals in mind when leveraging media and PR for a client: Raise the client’s visibility and enhance the client’s business goals. But how does even the most out-of-the-box thinker make old news sexy? Or does a PR person simply continue to churn out press releases about a once hot [...]
Do you worry about certain behaviors among your most important audiences because those behaviors are crucial to achieving your organization’s objectives? If your answer is yes, you need public relations. The payoff? When those audiences do what you want them to do, achieving your organizational objectives gets a lot easier. That’s why this article is [...]
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. Only requirement: you must use the Robert A. Kelly byline and resource box. Word count is 1100 including guidelines and box. Robert A. Kelly © 2006. Managers: Super-Charge Your PR Ain’t a gonna happen unless business, non-profit [...]
You’ll never know in the end that your PR investment was worthwhile unless you set the right kind of goal at the beginning — a goal against which progress can be measured, and a goal that flows directly from public relations strategies and tactics like those discussed below. In my opinion, you must keep your [...]
So you’ve started your own business and you’re ready to let the world (or your neighborhood) know. Now it’s time to add public relations to the list of your entrepreneurial skills. Understanding the function of public relations and what it comprises is an essential component of success. Public relations is human relations and a critical [...]
The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. When do you use public relations? Why should you advertise? The best answer on both topics is, “It depends on what you’re trying to accomplish.” Use public relations [...]
