Skill Requirements for: “Public Relations Specialist”

Writing – Communicating effectively in writing as appropriate for the needs of the audience.

Critical Thinking – Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Reading Comprehension – Understanding written sentences and paragraphs in work related documents.

Active Listening – Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking – Talking to others to convey information effectively.

Judgment and Decision Making – Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Time Management – Managing one’s own time and the time of others.

Persuasion – Persuading others to change their minds or behavior.

Social Perceptiveness – Being aware of others’ reactions and understanding why they react as they do.

Coordination – Adjusting actions in relation to others’ actions.

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